Dove Love Your Silver Gorgeous Grays Sulfate-free Purple Shampoo, 13.5 Fluid Ounce -- 4 Per Case

Love your silver and say yes to gorgeous grays. Say bye to brassiness with Dove Gorgeous Grays Sulfate-Free Purple Shampoo. This gentle, sulfate-free shampoo cleanses gray hair. Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip. Dove Gorgeous Grays system, made with biotin complex, uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair. How to Use Dove Gorgeous Grays system: Apply shampoo to wet hair, lather, leave in for 1-5 minutes and rinse. For best results, use this shampoo 1-2 times a week to help neutralize brassy tones. After shampooing, follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results. Apply and massage, leave on for at least 1 minute and rinse. Remember: you're beautiful ♥ Dove Gorgeous Grays system has gentle formulas and is sulfate-free, paraben-free, and mineral oil-free. This shampoo for colored hair is Certified Cruelty-Free by PETA, made in 70% recycled plastic bottles, so you can feel good about using Dove. About Dove Love Your Hair Collection: Your hair is unique and deserves custom, tailored hair care. Dove Love Your Hair Collection delivers specialized care for a range of textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you. This collection is free from sulfates, parabens, and mineral oil.