You have your own style — you should feel confident and comfortable with your hair styling products. That’s why we created Axe Max Hold Hair Styling Gel, our strongest hold gel for all types of hair. To give you the look you want, we developed a lightweight formula that can provide you with all-day control and long-lasting shine. But don’t worry — just because Max Hold Hair Gel is super strong and offers 12 hours of lasting control, it won’t leave you with that spiky or sticky-wet look. We understand how important the health of your hair is to you, and want to be fair to your hair, so the Axe Max Hold Gel formula is alcohol free. This hair care product also fits into your routine as easy as 1, 2, 3. First, wash your hair using one of our AXE 2-in-1 Shampoo + Conditioner. Then squeeze out the desired amount of hair gel, rub it between your hands, and rake it evenly through damp hair. Start small because you can add more Max Hold gel and repeat this step as needed. Lastly, use your fingers or a brush to achieve your unique style. You can blow dry or air dry your hair after styling, either way, our gel won’t get crusty.