Bring all day body and fullness back to your hair with Dove Volume & Fullness shampoo. This volume formula turns flat hair into all-day voluminous hair for 99% more healthy fullness*. Dove Volume & Fullness shampoo is the first step in our regimen towards fuller looking hair. Use it with Dove Volume & Fullness conditioner and experience more healthy, fuller hair with all day body and bounce. Our Dove Volume & Fullness range* is enriched with biotin, known to provide strength and features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Use the shampoo for 99% more healthy fullness.* Dove Volume & Fullness hair products are ideal for fine, thin, flat hair that needs extra care. Apply Dove Volume & Fullness shampoo to wet hair, lather and rinse before using Dove Volume & Fullness conditioner for maximum volume. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with system vs. flat hair *shampoo, conditioner/mask & serum