Soothe your hair and relieve your scalp with Dove Dryness & Itch shampoo. This nourishing formula rehydrates strands from root to tip for smoother, softer hair and a healthier scalp for 100% flake-free hair*. Dove Dryness & Itch shampoo is the first step in our regimen towards flake-free hair. Use it regularly with Dove Dryness & Itch conditioner and experience hair that’s 100% free from visible flakes*. This Dove Dryness & Itch shampoo is enriched with coconut oil and Pyrithione Zinc to effectively tackle dandruff without stripping away hair’s essential nutrients. Experience relief and comfort with Dove's pH-balanced formula, designed to care for both scalp and hair. Dove Dryness & Itch hair products are ideal for a dry, flaky scalp that needs extra care. Apply Dove Dryness & Itch shampoo to wet hair, lather and rinse before using Dove Dryness + Itch conditioner to soothe the scalp and reduce flakes up to 100%*. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *no visible flakes with regular use