Fortify and revive your hair from the toll of extreme chemical damage. Now every time you color, bleach, straighten or blow-dry your hair, Dove Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. Our 4-step regimen toward stronger, healthier looking hair begins with Dove Bond Strength Shampoo. Use it regularly along with Dove Bond Strength Conditioner, and when you complement it with Dove Bond Strength Hair Mask and Dove Bond Shield 10-in-1 Super Serum for extreme hair repair, you’ll experience the reversal of 3 years of visible damage*! Enriched with Peptide Complex, this shampoo for chemically damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage. Feel good about your new look and new you. Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. Use this shampoo to repair 3 years of visible damage*. Our Dove Bond Strength system is ideal for chemically damaged hair that needs extra care. Just apply this Dove Bond Strength Shampoo onto wet hair, lather and rinse before using the Dove Bond Strength Conditioner. Use together with the Dove Bond Strength Mask as a hair treatment for dry, damaged hair once a week followed by the Dove Bond Shield 10-in-1 Super Serum to seal. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *4-step system *shampoo, conditioner/mask & serum