Legendary Zapp Potato Chips were founded in Memphis, Tennessee in 1987 by two brothers with a recipe for a better potato chip. It wasn long before word spread .... and the Zapp movement got rolling. Dirty Potato Chips get their nickname from the fact that the potato slices are not washed after slicing, leaving the potatoes as-is with the natural juices - and real potato flavor - still on the chip. Once the chips are sliced, they head right into a peanut oil blend and cook kettle style to golden perfection. The result is a totally unique crunchy, tastier potato chip with a rich, delicious real potato flavor. Zapp - Authentic, Craft Flavor and Unique, Bold Flavors