The Johnson's Head-to-Toe Wash and Shampoo is an ultra-mild gentle cleanser that provides extra special care to a newborn's sensitive skin and eyes. It is made with No More Tears formula that is gentle on the eyes and ensures a tear-free bathing experience. It's hypoallergenic and contains no parabens, phthalates, sulfates or dyes. The bulk case is ideal for supermarkets, convenience stores and pharmacies.