The Johnson's Baby Shampoo has been designed to cleanse baby's fine hair and delicate scalp. It rinses off easily, leaving the baby's hair soft, shiny and manageable with a fresh smell. The shampoo is made with No More Tears formula that is gentle to the eyes and ensures a tear-free bathing experience. This hypoallergenic shampoo contains no sulfates, parabens, phthalates or dyes. The bulk case is ideal for supermarkets, pharmacies and convenience stores.