These hard-working paper towels absorb spills quickly, even when wet. Buying products made from recycled paper helps reduce the need for virgin wood pulp, which means more trees are left standing. Composition Seventh Generation Paper Towels are made from 100 Percent recycled paper, with a minimum of 50 Percent post-consumer content. Brown color paper towels are unwhitened. White paper towels are whitened without chemicals containing chlorine.