Thoughtfully formulated with a calcium mineral blend that naturally whitens teeth. Its farm grown, super-peppy peppermint and tea tree oil tame bad breath, and coconut oil moisturizes for extra friendliness. This toothpaste whitens naturally and gently prevents cavities, strengthens enamel, and provides mind-blowing freshness. Hello naturally whitening fluoride toothpaste is peroxide free, dye free, SLS free, paraben free, triclosan free, preservative free, and gluten free. hello toothpastes also contain no artificial sweeteners and no artificial flavors. No brainer. Choose friendly. hello is vegan, never tested on animals (Leaping Bunny Certified) and made in the USA. Brush and greet freely.