Our newly-launched Liquid Laundry Detergent is a powerful 2x concentrated formula designed to tackle your everyday laundry needs WITHOUT the harsh chemicals typically found in conventional brands.Made with simple yet effective active cleaning ingredients 2x concentrated formula deep cleans 100 loads of laundry Gentle for sensitive skin Free from harsh chemicals such as 1,4 dioxane, optical brighteners & synthetic fragrances Plant-based surfactants & naturally-occurring enzymes deeply penetrate fibers to remove soil, dirt, oil, and stains Can be used in standard, commercial, and High-Efficiency (HE) washers Septic safe & works well in hard water to break through mineral build-up This is the laundry detergent to reach for whether you’re tackling dirty kids clothes, a huge load of towels, or soaking delicates - it can handle anything you throw its way!