Professional pit-masters, backyard BBQ enthusiasts and chefs will appreciate the taste and color of this all-purpose BBQ rub and its ability to caramelize on flame-kissed foods. It was developed, refined, and perfected on the competition BBQ circuit and provides a consistent and delicious flavor that you can count on every time you fire up your grill or smoker. It’s the right balance between sweet and heat with a touch of salt to make your foods pop!