Much richer than regular hamburger, HeartBrand Ground Beef has a more intense, meaty flavor. The fat is the key. Although the meat-to-fat ratio resembles that of plain ground beef blends, the high percentage of monounsaturated fat intensifies the flavor. You’ll even feel the difference when you make your first hamburger patty. Try HeartBrand on the grill or in a favorite dish. Turn plain Jane into sumptuous gourmet with one simple addition – HeartBrand Ground Beef.