GEVALIA is made from the finest beans, chosen and roasted according to the strict specifications of European Master Tasters. GEVALIA has a European quality and smooth taste and meets the needs of discriminating coffee drinkers. Made from exceptional 100% Arabica beans, then carefully blended and roasted using traditional European techniques, Gevalias bold, sophisticated taste is esteemed by coffee experts and enjoyed by all. To prepare, use only filtered, non-softened cold water for brewing. Coffee should be brewed using water at 195 F to 205 F. Designate separate brew baskets and serving vessels for flavored vs. non-flavored coffees. Keep unopened bags in a cool, dry storage area. Never open coffee packs early and stack in filters. Level coffee grounds in filter before brewing. Discard coffee grounds and clean brew baskets immediately after brewing. Maintain coffee hold times. Never add fresh coffee to old coffee. Change water filters at recommended intervals (every 3-6 months).