Love your silver and say yes to gorgeous grays. Say bye to brassiness with Dove Gorgeous Grays Sulfate-Free Purple Shampoo. This gentle, sulfate-free shampoo cleanses gray hair. Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip. Dove Gorgeous Grays system, made with biotin complex, uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair. How to Use Dove Gorgeous Grays system: Apply shampoo to wet hair, lather, leave in for 1-5 minutes and rinse. For best results, use this shampoo 1-2 times a week to help neutralize brassy tones. After shampooing, follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results. Apply and massage, leave on for at least 1 minute and rinse. Remember: you're beautiful ♥ Dove Gorgeous Grays system has gentle formulas and is sulfate-free, paraben-free, and mineral oil-free. This shampoo for colored hair is Certified Cruelty-Free by PETA, made in 70% recycled plastic bottles, so you can feel good about using Dove. About Dove Love Your Hair Collection: Your hair is unique and deserves custom, tailored hair care. Dove Love Your Hair Collection delivers specialized care for a range of textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you. This collection is free from sulfates, parabens, and mineral oil.

GORGEOUS GRAYS: Love your silver and say yes to gorgeous grays. Say bye to brassiness. Dove Gorgeous Grays hair care system uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair. SULFATE-FREE PURPLE SHAMPOO: This gentle, sulfate-free shampoo cleanses gray hair. Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip. NOURISHING INGREDIENTS: Dove Gorgeous Grays Purple Shampoo is made with biotin complex and gentle formulas. This system is sulfate-free, paraben-free and mineral oil-free. HOW TO USE: Apply to wet hair, lather, leave in for 1-5 minutes and rinse. For best results, use this shampoo 1-2 times a week to help neutralize brassy tones. Follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results. THOUGHTFULLY MADE: This Gorgeous Grays hair care system is Certified Cruelty-Free by PETA and made in 70% recycled plastic bottles, so you can feel good about using Dove. SPECIALIZED CARE: Dove Love Your Hair Collection delivers custom, tailored hair care for a range of hair textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you.

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