A fresh, outdoorsy scent keeps your beard smelling it's best. Helps soothe beard itch, dryness and keeps beard bright and healthy looking in just 30 seconds. Instead of silicone, Cremo has powerful moisturizers and beard-specific conditioners that penetrate thick facial hair to soften from the inside-out, giving you an astonishingly superior, soft feel. Benefits Softens and conditions even the coarsest beards Helps soothe dryness and beard itch Designed for facial hair of any length Best for stubble, scruff and full beards