Features: Colgate Optic White With Charcoal Toothpaste Is A Stain Removal Whitening Toothpaste With Micro-Polishing Action To Remove 5X More Surface Stains*. This Teeth Stain Remover Toothpaste Contains Clinically Proven Technology That Safely Removes Surface Stains And The Formula Helps Prevent New Stains From Forming, So Your Teeth Stay Whiter Longer. Plus, Colgate Optic White With Charcoal Is A Mint Toothpaste With Cool Mint Flavor That Freshens Breath. Colgate Optic White With Charcoal Doubles As A Whitening Toothpaste That Is Enamel-Safe For Daily Use. Add This Teeth Stain Removal Toothpaste To Your Oral Care Routine For Teeth Whitening And Stain Fighting. Colgate Optic White With Charcoal Is Also An Anticavity Fluoride Toothpaste That Helps To Protect Against Cavities. For Good Hygiene, Brush Your Teeth Twice A Day For Two Minutes. Colgate Optic White Toothpaste Is Made By Colgate, The Brand That Knows The Power Of A Healthy Smile. *Vs. Ordinary Non Whitening Toothpaste, After 2 Weeks Of Continued Use