In 1869, Dr. Thomas Bramwell Welch, who sought to promote temperance by providing a non-alcoholic alternative to wine in his hometown of Vineland, New Jersey, created a method of pasteurization for the juice obtained from grapes to halt fermentation and produce a sweet and non-alcoholic beverage. Though not initially as popular among his parishoners as he had originally hoped, today grape juice is enjoyed by people young and old from all walks of life as an enjoyably sweet and tangy beverage. If you`re looking for the best selection of grape juice on the Internet, look no further than Food Service Direct!