The OGX Coconut Milk Anti-Breakage Serum helps hydrate, strengthen and improve elasticity of hair. This serum contains coconut milk, coconut oil and egg white proteins that create a layer around the hair strands for protection from wear and tear. To use, take a small amount in the palms and apply evenly all over towel dried damp hair. The bulk case is ideal for hair salons, beauty salons, supermarkets and convenience stores.