Fresh. Doing good every day since 1970. Natural. With fluoride. Whitens teeth by removing surface stains. Gently removes surface stains. Prevents cavities. We've combined scientific know-how and naturally sourced and derived ingredients to make products that are good for you since 1970. Beyond making effective products, Tom and Kate created Tom's of Maine to be a force for good and that still drives us today! We've got big goals to help combat climate change and social inequities, which is why we donate to non-profit organizations that focus on climate change, health and wellbeing, and disaster relief. Do good with Tom's. Formula contains naturally derived fluoride to fight cavities and strengthen enamel, naturally derived silica to whiten teeth, and activated charcoal to add gentleness. Not tested on animals. No animal testing, SLS, artificial flavors, sweeteners, or dyes. PETA: Animal test-free. The first of its kind recyclable tube. Your community may not yet accept tubes for recycling. Check locally. Learn more at /recyclable-tube. Certified B Corporation. 10% profits to charity. Certified Good Guys. Learn more at bcorporation.net.