Self-Rising Flour will help your baking reach new heights. We didn't invent it, but we perfected it: Unbleached Self-Rising Flour. Praised for its creamy taste and lighter-than-air texture, this unbleached blend of soft wheat flour and baking powder, with a touch of salt, yields ethereally light and tender baked goods and saves you time in the kitchen — two fewer ingredients to mix in). Try Self-Rising Flour in a pancake or biscuit recipe — the lofty, fluffy result will impress any brunch guest.