Our #10016 cupcake insert can be used inside a bakery box measuring 14 x 10 inches (L x W) to securely hold 12 cupcakes (bakery box sold separately). These inserts are designed to fit standard sized (2-inch base) cupcakes and will ensure that your cupcakes make it to its destination in style! The insert can also be turned inside-out to display the brown or white side for use with a matching paperboard bakery box. Easy assembly enables the insert to be stored or transported flat. Each cupcake hole measures 2-1/2″ in diameter.