BALANCE & BEAUTY: Purezero Apple Cider Vinegar Collection will balance pH levels, necessary for a healthy scalp and tresses. Balancing and rejuvenating your hair will help you obtain the smooth, bouncy and shiny hair you have been going for. Enjoy! DETOX, NOURISH, HYDRATE: This proprietary formula instantly eliminates dead scalp cells and buildup caused everyday by dirt, dust and the elements. Restore balance, nourish damaged tresses, and increase hydration. SALON INSPIRED, CLEAN INGREDIENTS: Purezero is the first to bring real salon performance and clean beauty together. With our proprietary formulas, you no longer need to trade performance to use a clean product. Pure ingredients, Zero concerns. It’s that simple! GENTLE & WELLNESS FORMULATION: All Purezero collections use Zero: Sulfates, Parabens, Dyes, Gluten, Phosphates & Phthalates. Our formulas are 100% Vegan and NEVER test on animals. Purezero is a proud member of PETA’s Beauty Without Bunnies Program.