The emperors exclusive grain. Imported from China. Legend tells us that Forbidden Rice was once grown exclusively for the Emperors of China to enrich their health and ensure their longevity. Today, this heirloom rice is prized for its fragrant aroma, nutty taste, deep purple color and nutritional value. It pairs beautifully with fish, meat and colorful vegetables. An everyday favorite - use steamed, in pilafs, stir-fries, and salads. Cooks in 30 minutes; gluten free, wheat free; High in iron; A whole-grain rice; Non-GMO. Product of China.