There are noticeable differences found in Kameya’s premium Wasabi Japonica plants vs. the artificially food-colored horseradish commonly found in most U.S. markets. Genuine Wasabi has a more complex, bright and sophisticated flavor profile that isn’t as sharply hot as horseradish. Its natural color is generally a soft muted green (not the neon green you may have grown accustomed to). Its flavor - while still stimulating with the delicious “goes up the nose” feel - is more delicate, fresh and fragrantly distinctive.