Did you know millions of harmful plaque bacteria lurking around the gumline can cause gingivitis? Crest Pro-Health Gum Detoxify Deep Clean toothpaste uses an activated foam formula that neutralizes harmful plaque bacteria even around the gum line for 24 hours, giving you clinically proven fortified gums to protect your teeth. It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you’re not taking care of your gums, you’re not really taking care of your mouth. And by unleashing the power of stannous fluoride, you’ll be fighting gingivitis and cavities too. From Crest, the #1 gum toothpaste brand in America. Helps heal gums and stop bleeding Neutralizes plaque bacteria, even around the gumline, for 24 hours Clinically proven to fortify gums to protect teeth Prevents harmful oxidants from causing stress on the gums Provides superior protection with the power of stannous fluoride