When you talk to almost anyone about his or her major life goals, one of the top five responses you encounter is always “losing weight and getting in shape.” That would be a nice sentiment, assuming diet foods weren`t made to resemble cardboard. This was the sentiment Kellogg`s had in mind when developing their line of Smart Start Cereal. Made with a number of whole grains and delicious yet low-impact flavorings, Smart Start is the smartest choice for breakfast. Don`t punish yourself with bland diet breakfasts! Start your day off the smart way, with Kellogg`s Smart Start cereal!