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The Simple Green® story began over thirty years ago, long before environmentally friendly products were mandated by law. Bruce FaBrizio and his father developed a safer alternative to the toxic cleaners then being used to remove tannic acid, a by-product of coffee roasting, from roasting machinery. It took three years to perfect the biodegradable, not-toxic, non-flammable, non-abrasive formula. After its initial success, Bruce began selling Simple Green to automotive and industrial customers in 55-gallon drums, which he delivered in his van, for use as a cleaner on equipment and floors. In 1979, just as initial retail marketing efforts were beginning to pay off, Bruces father died. Bruce managed to keep the business alive and in 1981 gave his company the name it continues to carry - Sunshine Makers, Inc. Simple Green was then introduced nationally into several new markets including hardware/Do It Yourself, consumer grocery and drug, GSA (government) and Club-Store classes of trade. In the early 1990s, Bruce created the Environmental Technology Division within his company in order to define the cutting edge of todays cleaning solutions and solidify his companys high standards for environmental responsibility. The Simple Green family of products has expanded to encompass consumer and industrial product lines. Original Simple Green and the entire family of Simple Green products are now a part of everyday life in millions of homes, commercial and industrial sites, not only in the United States but all over the world.