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Hooters of America, Inc. is the Atlanta-based operator and franchiser of over 445 Hooters locations in 43 states in the US, Argentina, Aruba, Austria, Australia, Brazil, Canada, Chile, China, Columbia, Costa Rica, England, Germany, Greece, Guatemala, Israel, Korea, Mexico, Paraguay, Panama, Peru, Philippines, Singapore, Spain, Switzerland, Taiwan, Venezuela and the Virgin Islands. The privately held corporation owns 122 units. The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industrys growth leaders. The casual beach-theme establishments feature oldies jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters characterizes itself as a neighborhood place, not a typical family restaurant. Sixty-eight percent of customers are male, most between the ages of 25-54. Hooters does not market itself to families, but they do patronize the restaurants. Ten percent of the parties they serve have children in them. Hooters is in the hospitality business and provides the best possible service to anyone coming through the door. For this reason, the chain offers a childrens menu. Hooters not only reaches the sports fan, but reaches out to the communities in which it operates. The Hooters Community Endowment Fund (HOO.C.E.F.) raises money for local and national charities such as the Jimmy V Foundation for Cancer Research, Make-A-Wish Foundation, the U.S.O., Special Olympics, American Diabetes Association, Juvenile Diabetes Foundation and Muscular Dystrophy Association. Since 1992, HOO.C.E.F. has raised more than $8 million for these and other worthwhile organizations. A portion of this money comes from a VIP grand opening party each location holds to benefit a local charity. These openings generate thousands annually and prepare staff for the hungry customers to come. The first years have been a Hoot and the chain looks forward to a bright future. The company has no plans to alter the concept and feels doing so would be a tremendous disservice to its franchisees, employees, and customers.