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When it comes to meals, some people love the cooking part. And lots of people love the eating part. But it seems like nobody loves the cleaning part. They were the same way. And that bugged us. Why do not they love cleaning? Turned out for us, it was a lot of things. They did not like the tools. They did not like the way they felt. They did not like the way they looked sitting on the counter. They did not like what they were made of. So they decided to make some little changes. Nothing big. Just little things. Pretty soon they were getting that lovey feeling when they were doing the dishes too. And a new company was born.