Seventh Generation is committed to becoming the worlds most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the closely held Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the countrys first self-declared socially responsible companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered traditional. Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain—from suppliers and partners to shareholders, customers and its own staff. The company derives its name from the Great Law of the Iroquois that states, In their every deliberation, they must consider the impact of their decisions on the next seven generations. Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.