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When they think of bakeries they dream of the delicious treats of childhood, of cakes and frosting, cookies and pies…but for me it was awful tasting allergy cookies and heavy whole grain breads. My grandparents started one of the first health food stores and bakery in San Francisco. Growing up in the Health Food Industry, I was given the weird food to take to school by way of heavy, nutty breads and small, dry health food cookies or with carob instead of chocolate. No one wanted to trade food with me! I spent my summers in my familys bakery, packing rice and soy cookies for people with special dietary needs. Although these dry, tasteless cookies were in high demand, they were not particularly appetizing. At a young age, I could relate to those who had to eat these weird foods. I imagined life with food allergies and without the joys a great chocolate chip cookie. I pondered my own enjoyment of cookies and food and contemplated what life would be like if all I could eat were the rice and soy cookies I packed everyday. I suggested making the wheat-free and gluten-free cookies taste better, but I was told that the allergy people were fine and happy to have something. Back then the Health Food Industry was much less interested in taste. Health food was known to be dry, hard, and crumbly but always nutritious. In 1988, after college I left the family business to start my own independent company founded on the premise that wheat-free and gluten-free foods can taste great and that everyone should have food delicious enough to celebrate. My company, Pamelas Products, continues to lead the industry with award winning decadent and delicious gluten-free foods. Pamelas Products has had a far reaching impact on the gluten-free food market and the Natural Food Industry. I love what I do and everyone I have met along the way. I continue to take pleasure in finding new flavor combinations and creating tasty new products to celebrate with friends. I hope you enjoy my products too!