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Baby Mum-Mum is a product of Want-Want Holdings. Want-Wants full North American product line includes Baby Mum-Mum, Toddler Mum-Mum, SuperSlim Brown Rice Crisps, SuperSlim Rice Crisps and Rice Crisps.
Want-Want Group began operations as I Lan Foods Industrial Co., Ltd in Taiwan in 1962 and manufactured canned agricultural products mainly for export.
In 1983, the company changed its name to Want-Want. Collaborating with Japans top Japanese rice cracker maker, Iwatsuka Confectionary Co., Ltd, Want-Want signed a technical corporation agreement to jointly develop the rice cracker market in Taiwan and became the market leader within a short span of time.
In 1987, Want-Want became the first Taiwanese operator to apply for the registration of a trademark in China.
Faced with resource constraints and a limited Taiwan market, the Group ventured into China in 1992 to seize the opportunities that arose from it opening up its economy. Want-Wants product commercials were broadcasted on China TV stations for the first time that year. The first production plant commenced operation in Hunan in 1994, providing a solid foundation to gain greater access to the vast Chinese consumer market.
To raise their corporate profile, capitalize on resources and investment opportunities and expand their sources of funds, Want-Want Holdings Pte Ltd, a Singapore investment holding company was incorporated in October 1995. In May 1996 it was converted to Want-Want Holdings Ltd and listed on the Main Board of the Singapore Exchange Securities Trading Limited (formerly known as Stock Exchange of Singapore).
Want-Want has benefited greatly from the support of their consumers through the years of growth, the Group reciprocates with active involvement in various charitable causes. To date, Want-Want Foundation in China and Singapore and two funds in Taiwan, namely Want-Want Cultural and Educational Fund and Taipei Sze Jeu Welfare Fund Society, have been set up to provide assistance and support to aged, poor, less privileged people and to emergency aid for major catastrophes.
In 2008, the company decided to delist from the Singpore Stock Exchange and relist on the prestigious Hong Kong Stock Exchange under the corporate name Want-Want China Holdings Limited.