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They launched EcoFish in 1999 with the belief that there are many concerned people just like us who care about where their food comes from, care for the environment, and desire a source of all natural premium quality seafood from environmentally sustainable fisheries.
Having spent 10 years in the seafood industry — traveling around the globe visiting seafood exchanges from Tokyo to Paris, Beijing to Madrid, they witnessed the astounding volume of seafood being sold each day on these exchanges, and noticed the size of many of the fish decreasing. Simultaneously, there was more and more news that numerous species were being fished to the point of commercial extinction (the point at which it is uneconomical to fish for them any longer because there are so few target fish left). It became very evident to us that the world is harvesting the oceans far faster than the oceans can replenish themselves, and these resources need better management.
In addition to their seafood industry experience, they have always had a deep respect for and great appreciation of the oceans. As a youngster, Henry was inspired by Jacques Cousteau, spent time volunteering at the New England Aquarium, and learned to scuba dive. Now as avid scuba divers and sea kayakers, whenever they have a chance, they love to explore new areas. While living on the Maine coast, they also had the good fortune and opportunity to have their own lobster boat and a few traps!
With these thoughts in mind, Henry sat down and began to write the EcoFish Business Plan. A lot has changed since then. Today you can find EcoFish in over 1,000 grocery/natural food stores and over 150 restaurants nationwide. But a lot has stayed the same. They are still a small company with lofty goals and the belief that they all deserve choice, and given the tool to make good decisions, consumers will vote with their wallets and support healthy fisheries.