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    Dr. Bronners Magic Soaps are synonymous with Old-World quality and time-honored simplicity, which can be traced back to the familys German-Jewish soapmaking tradition. Born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was the third generation certified as a master-soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronners Magic Soaps in its current form in 1948. Renowned for their quality, versatility and eco-friendliness, Dr. Bronners Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Dr. Bronners urgent message to realize their transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronners the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well -- winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America. The 4th and 5th generations of the Bronner family who run the company today continue to make their unsurpassed soaps with care and integrity. 2008 marks both the 60th anniversary of Dr. Bronners Magic Soaps in America and the 150th anniversary of their familys first soapmaking activity in southern Germany. They strive to honor their heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide.