No conversation about the vibrant city of New Orleans would be complete without talking about the succulent seafood dishes and distinctive flavor of New Orleans–style cuisine. At the heart of all this delicious discussion would surely be the name Zatarains. That is because Zatarains has been an important part of New Orleans–style cooking for more than 100 years and a key ingredient in the citys rich cultural heritage. Today, families everywhere have fallen in love with the delicious flavor of these zesty seasoned products and recipes. The reason for the popularity of Zatarains is that it truly captures the flavor and rich texture of New Orleans–style cooking. The tradition for making such amazing food was started well before the turn of the century by a man named Emile A. Zatarain, Sr. In 1889, he obtained the companys first product trademark and started to market root beer. Shortly after, he began to produce mustards, pickled vegetables, and extracts. As the business grew, so did the demand for a broader range of products. Through their expertise in blending spices, the company established a reputation for making only the most authentic New Orleans–style food. In 1963, the Zatarain family sold the business and it was relocated to Gretna, Louisiana, a suburb of New Orleans. Today, Zatarains is the nations leading maker of New Orleans–style foods, priding itself on great taste, high quality and a devotion to the citys cuisine. Since 1889, Zatarains has been the authority on the fun and flavor of New Orleans. Interestingly, Zatarains is as much a tradition at backyard barbeques as it is at formal dinners. It is amazing to think that, from such humble beginnings, the company has grown to make over 200 food products from Rice Dinner Mixes, Pasta Dinner Mixed, Breadings, Seasonings and Spices to Seafood Boils, Stuffing Mixes and other products based on authentic New Orleans–style foods and seafood preparation. The wonderful flavors and aromas Zatarains brings to dinner tables has made it a New Orleans tradition for more than a century. Now people around the world recognize that to capture the true flavor of New Orleans–style cuisine, you have to Jazz It Up with Zatarains.