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Few products have achieved the iconic status of PEEPS®, the yellow, chick-shaped marshmallow confection beloved by children and adults alike. But, as popular as PEEPS® has become, it is only one of the many delicious products produced by Just Born, an 85-year-old, family-owned confectionery company based in Bethlehem, Pennsylvania. The Just Born candy tradition actually began in 1910 when Sam Born emigrated to the U.S. from Russia. A candy maker by trade, Born used innovative technology to produce chocolate sprinkles, known as Jimmies, and the hard chocolate coating for ice cream bars. In 1916, Born invented a machine that mechanically inserted sticks into lollipops. Other popular products have been introduced over the years including MIKE AND IKE® chewy fruit flavored candies in 1940, spicy, cinnamon-flavored HOT TAMALES® in 1950, TEENEE BEANEE® gourmet jelly beans in 1977, and sour ZOURS® in 1999.