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Founded in early 2003 by Steve Hersh and Jeannette Luoh, GuS was what the founders and their friends were looking for in a beverage something not so sweet like everything else out there. But not so dull and lifeless like flavored seltzers and waters. Or artificial, like diet drinks. Steve grew up in a household where his father added seltzer to everything. This was done to cut the sweetness, and make juice and soda lighter and more refreshing. It also reduced the calories, but that was not really the point. Now that tradition continues with GuS sodas. They are distinctive sodas made with real juice and real flavor extracts, in refreshing flavor varieties. They are 100% natural, pasteurized and kosher, with no caffeine. And they are lightly sweetened with natural cane sugar, with only 90 - 98 calories in each 12oz. bottle. GuS is a product of Utmost Brands, Inc. based in New York City.