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As of August 1st, 2000, Urban Juice and Soda Company Ltd. officially changed its name to Jones Soda Co (JONES). The story of the company began in 1987 when company founder and president, Peter van Stolk, recognized the potential of emerging alternative products in the beverage industry. The companys start in the beverage world was not as a manufacturer of its own brand, but as a distributor in western Canada of other successful lines, including Just Pikt Juices, Arizona Iced Tea and Thomas Kemper sodas. By 1994, Jones was firmly established as a full line beverage distributor in western Canada, with a reputation for picking winners.