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29 Perfetti Van Melle item(s) within Airheads
10 Perfetti Van Melle item(s) within Mentos
13 Perfetti Van Melle item(s) within Mentos Gums
Perfetti Van Melle was established in March 2001 through the merger of Perfetti SpA and Van Melle N.V., however the two companies had been cooperating in a number of countries since 1979.
Later, in 1991 common interests led Perfetti to acquire a 37% share in Van Melle. This was only the first step in a partnership that was to prove profitable from the outset, growing even stronger until in January 2001 Perfetti bought Van Melles entire sharehoulding. In July 2006 PVM acquired 100% of Chupa Chups, a family owned Spanish Group famous all over the world for its well-loved Chupa Chups and Smint brands. This further acquisition reinforced the leadership position of the Group in the confectionery market, expanding its sales potential in mature and developing markets.
In the following pages you can learn about the single histories of the Groups three founding companies, all family-owned. Perfetti, Van Melle and Chupa Chups.