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Floridas Natural Growers is a cooperative of citrus growers who own their own groves in the heart of central Florida. They are one of the largest organizations of growers and producers, with a membership base of 12 grower associations. The entire cooperative is made up of more than 1,000 grower members who own more than 50,000 acres of fine citrus groves. The cooperative, first of its kind, was organized in 1933 by a group of growers to market their crops. Their growers always have had a personal interest in bringing the best possible product to the market. They own the land, they plant and raise the trees, they process and package their own products, and they own the company, so they can guarantee the quality and purity of their juices and other citrus products. Their first effort was a sectionizing plant, with the name of Florida Citrus Canners Cooperative. In 1938, the coop made a major investment in machines and changed from extracting juice manually to automated juice extraction. This important change led to the production of canned orange juice. In the 1940s, Americas wartime needs led the cooperative to build a concentrate plant on its property in Lake Wales, Florida, which produced juice for the military during World War II. This was also the beginning of the progression to producing and marketing grapefruit juice concentrate. The demand for juices with fresh-squeezed taste increased rapidly in the 1980s. Chilled carton sales growth, especially for premium juices that are not made from reconstituted concentrate, led the cooperative to start its Floridas Natural brand in 1987. Because it is flash-pasteurized, it is the closest in taste and form to fresh squeezed juice you can get-nothing is added, nothing is taken away. Ruby Red Grapefruit juice, another Floridas Natural® Brand Product, was introduced in 1989 as the first premium, not from concentrate grapefruit juice. Today, they produce 40 million cases under the names Floridas Natural®, Growers Pride®, Bluebird®, Texsun®, Adams®, Vintage®, and Donald Duck®. Floridas Natural Growers products are sold in almost every major US supermarket and in more than 60 countries around the world. From the tender care of their growers hands to the watchful eyes of their Floridas Natural growers employees, careful attention is given to the quality of their products. The commitment to quality shines through from tree to the juice poured all around the world.