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The Balsamic Vinegar of Modena PONTI, have immediately met the consumers taste , having an immediate success and reaching the market leadership with more than 54% of shares.
Furthermore , launching nationwide a product that was known and appreciated only locally , tripling the global consumption of Balsamic Vinegar of Modena that reached 11,7% of the total volume in vinegar need in Italy (from 4%).
This positive result , outstripping any marketing forecast , encouraged Ponti to enrich the range to fulfil the evolving consumers needs.
Ponti started so to produce the Balsamic Vinegar of Modena matured 12 months , enriched with a 3 months bariiques fining , bottling it in two stylish bottles : the ELITE 500ml and GOLD CAP 250ml (also available with Sprayer)
Than , with the launch of the Balsamic Vinegar of Modena AGED 3 years in different wooden cores barriques , Ponti makes the next step, with a connoisseur product , suitable for an exigent consumer.