Products in Vegetable Spread
MARMITE spread was first introduced into the UK in 1902. With sales now topping 24 million, MARMITE is one of the UKs most popular savoury spreads, dominating the meat and vegetable extract market. The popularity of MARMITE was boosted in 1912 with the discovery of vitamins, because it was realised that yeast provided a good source of five B vitamins. MARMITE product and packaging have remained very traditional, undergoing few changes since the early 20th century. In the 1980s the well-known MY MATE MARMITE advertising campaign was launched and most recently the "love it or hate it campaign". MARMITE is a nutritious, tasty, savoury spread enjoyable on toast or bread or even as a cooking ingredient. Being 100% vegetarian and containing useful vitamins, MARMITE is valued for its goodness as a reliable part of the everyday family diet.